Andre’s Restaurant Tips

André Pellerin has over 25 years of expertise in the food service industry. Being a former Marketing and Sales Associate, and a previous restaurant Owner/Operator, André has knowledge from both the Food Establishment and Supplier sides of the business.

Rules of Naming: Unique, Memorable, Descriptive

The best restaurant names and ideas are unique, easy to remember, and describe the experience or type of cuisine you offer. Do your restaurant names and ideas pass the test?

Be Unique and Memorable

  • As you narrow down your list of restaurant names and ideas, push yourself to be as unique as possible. Unique names are more memorable. Plus, you reduce the risk of being confused with a similarly named establishment.
  • Being unique won’t just help you stand out, it’s legally important. Businesses are fiercely protective of their brands. When it comes to restaurant names and ideas, take legal precautions and enlist a lawyer.
  • At the bare minimum, ask a lawyer to perform a name search to see if your restaurant names and ideas are already in use.
  • Even if your perfect restaurant names and ideas are available, the domain names may be taken. With 86 percent of diners checking menus online before choosing a restaurant, it’s important your restaurant is found online– not another business with a similar name. Visit GoDaddy.com to see if there are any domains available with your selected name. Also, check name availability on Facebook, Twitter, and Instagram.
  • The best advice when it comes to restaurant names and ideas is to seek professional help through a marketing, advertising, or branding company. Your name is part of your overall brand which should also include a logo, colors, fonts, and the personality of your bar or restaurant. Be efficient. Use one company to do it all. Get quotes from local companies in your area; you may be surprised at how affordable this can be.

Be Descriptive

  • First, decide on your cuisine and atmosphere. Only then should you start the name game. Restaurant names and ideas should reflect your concept. Are you a trendy craft brew pub or a classic sports bar? A traditional diner or a hip bistro?
  • Ideally, the restaurant names and ideas you come up with will inform guests of the experience to expect. That’s where a descriptor comes in. For example, Joe’s Craft Brew Pub and Joe’s Sports Bar would suggest two different experiences (one focused on premium beer, the other on sports).
  • Different names attract different crowds. Joe’s Craft Brew Pub might bring more millennials, the biggest consumers of craft beer. Joe’s Sports Bar would attract avid sports fans which skews slightly older.
  • Keep your descriptor in all of your print and digital advertising. For example, no one says “Applebee’s Neighborhood Bar and Grill” – they just say “Applebee’s.” But when seeing the full descriptor, it reminds guests they can get a quick drink or a full meal. The word “neighborhood” is friendly and inviting.
  • EXAMPLES OF DESCRIPTORS: Bar, Bistro, Brewhouse, Beer Garden, Beer Hall, Brew Pub, Café, Chophouse, Cocina (Spanish for Kitchen), Cucina (Italian for Kitchen), Deli, Diner, Depot, Eatery, Eats, Establishment, Family Dining, Fine Dining, Gastro Pub, House, Hut, Grill, Grille, Kitchen, Lounge, Outpost, Pub, Quick Eats, Restaurant, Ristorante (Italian for restaurant), Roadhouse, Steakhouse, Tavern, Taqueria

Source: Buzztime